About Luther

Payments Leader. Fintech Strategist.
Business Builder.

Luther Starks is a recognized leader in payments, banking, and fintech with a proven track record of building high-growth businesses and driving innovation across the financial services ecosystem.

Luther Starks, VP of Acquiring and BaaS at Priority

A Career Built on Results

With over 15 years at the intersection of payments, banking, and financial technology, Luther Starks has built a reputation as a forward-thinking executive who consistently turns strategic vision into measurable business growth.

Currently serving as VP of Acquiring and BaaS at Priority, Luther leads the strategic direction for the company's acquiring and Banking-as-a-Service divisions, architecting platforms that power next-generation embedded finance solutions for clients across multiple verticals.

Prior to Priority, Luther served as Director of Commercial Payments at First National Bank of Omaha, where he drove consistent 25% year-over-year growth in fee income, doubled the portfolio size over three years, and positioned FNBO as the 12th-largest ACH debit originator in the country.

Luther's expertise spans the full spectrum of payment and banking infrastructure — from acquiring and card processing to ACH, payroll, embedded finance, and BaaS platforms.

Career Journey

Professional Timeline

2022 — Present

VP of Acquiring and BaaS

Priority

Leading strategic direction for acquiring and Banking-as-a-Service divisions. Architecting embedded finance solutions and driving platform growth across priority payment verticals.

2015 — 2022

Director of Commercial Payments

First National Bank of Omaha

Drove 25% YoY growth in fee income and doubled portfolio size over three years. Led FNBO to become the 12th-largest ACH debit originator in the country and the 6th-largest payroll processor among peer banks.

Core Principles

What Drives Success

Strategic Vision

Long-range thinking that anticipates market shifts and positions organizations ahead of the curve.

Execution Excellence

Translating strategy into measurable results through disciplined operational focus and team leadership.

Innovation Drive

Continuously exploring emerging technologies and payment rails to unlock new value for partners and clients.

Partnership Depth

Building lasting relationships grounded in trust, mutual value creation, and shared success.